Whatever you are selling, without a persuasive marketing strategy you can not sell it. These days convincing a digitally advanced customer for any product or service is a very tough task to achieve. Similarly, with so many both local and international mobile phone brands in the market, Lenovo entered into Pakistani market in 2014 which was a very peak time as QMobile, Samsung and Huawei were already having good market shares.
Lenovo Pakistan Approaches Consumers through a Unique Digital Marketing Strategy
For this reason, Lenovo developed unique marketing strategies in order to grab more mobile phone users. Example includes the recent Lenovo digital marketing strategy in which it tries to approach customers through different Facebook groups. The company is posting funny smartphone problems in groups by letting the customers know that Lenovo is going to solve all such problems through their fascinating smartphones. Let’s watch a funny clip posted on Bekaar Films Facebook page:
The captioned video “Problems smartphone users face” explains to the customers that its time to get over with your phone problems and get the new Lenovo K5 Plus to keep your friends engaged. Hence, interesting and unique marketing strategy is opted by Lenovo Pakistan.
Also Read: LENOVO K5 Plus Unboxing & Video Review