ICT industry is the most progressing industry of Pakistan right now. Every month some important events take place in the IT and Telecom sector, this time it was the auction of 850 MHz. The results of the auction were quite predictable as Telenor came as the ultimate winner. Mobilink and Warid have recently completed their merger deal, Zong got enough spectrum at hand for 3G and 4G services while Ufone is going through management changes; Telenor is the only operator that has the need for more spectrum to improve its services.
PhonWorld Magazine the only print magazine in Pakistan that focuses on the local industry and highlights the growth of our ICT industry. The blogs/article and news on our website provides trusted facts and information you can count on, we strive for depth, accuracy and improvement in each blog/article.
How Telenor is going to use this additional 10 MHz spectrum in 850 MHz is the key question that we have tried to answer in our feature article, “Telenor 850 MHz Spectrum: The Road Ahead” by “Aimal Ali Khan”.
Since telecom is the most dynamic industry with an impressive growth and impact, so not only the quality of service is important to stay ahead in the market but sound marketing strategies are of great importance as well. Our another feature article, “Pakistani Telcos: Who is the King of the Marketing Ring?” by “Rizwana Khan” is a critique on how telecom operator’s marketing strategies have evolved over the time and who has been able to gain competitive edge in the market.
Our current issue of Phoneworld magazine also covers
an exclusive interview with Jonathan Doerr, CEO of Daraz in which he has discussed various aspects of Pakistan’s e-commerce industry and its future. In a short time, Doerr has managed to apprehend the dynamics of Pakistani market quite well, so his insight of e-commerce and online retail market will definitely be valuable for industry players and our readers.
PhoneWorld magazine is one of the leading magazine in Pakistan that focuses on Pakistan Telecom industry specially the Device and Distribution ecosystem, serving to bridge the gap between the OEMs & Operators with Distributors and Retailers in Pakistan. We offer our readers insight into the latest trends of mobile industry.
Like always, our regular sections including phone reviews, TVC reviews, top applications and smartphone wish list
are also part of our current issue. We always try to bring something new and interesting for our readers, we hope you guys will appreciate our efforts and give us your feedback so that we can improve further.
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