The Pakistan Tele-communication Authority (PTA) seems to have emerged as a powerful and effective regulator in the past couple of months despite many hurdles in its way. A recent initiative take by PTA is regarding the grey channel mobile phones that is now a days a serious threat to the national economy.
PTA Steps Up Efforts to Curb Grey Channel Mobile Phones
The influx of these cheap cell phones in the past few years in Pakistan has been increased as people wish to save money and thus prefer these grey channel phones. Now PTA has taken up another initiative to create public awareness about the grey channel products and its risks for the customers and the economy as well. For this purpose PTA has started a media campaign which highlights the grey market issues and urging public to safeguard the consumer rights.
Previously, PTA’s started the type approval process which is meant to control parallel imports and official distributors. Its type approval is the mechanism by which particular equipment is approved for general sale and is suitable to connect with a specific public telecommunication network. The process is implemented to make sure that the equipment conforms to defined standards and requirements. Type approval serves the purpose of registering and approving the mobile devices that are going to be in market after the approval. Other than all this, it’s most important purpose is to maintain consumer rights of the quality and safety of the equipment.