QMobile Prepares for a Major Relaunch in Pakistani Market

Qmobile was once the market leader in Pakistan’s mobile phone market. It used to launch the largest number of mobile phones, including feature phones and smartphones. It was also the first company to launch the Android One smartphone in the local market. The company was making huge gains and dominating in every regard until 2018, when it was subjected to a tax issue that pushed it to leave the Pakistani market. However, a credible source has informed us that QMobile is ready to re-enter the market again by taking a local mobile manufacturer on board.

• Market re-entry in 2020 couldn’t succeed:

It is pertinent to mention here that QMobile tried to re-enter the market through their View Max series in 2020. For this purpose, the company hired a few distributors and followed an offshoring business model. They even took Esra Bilgic (a top actress in Ertrugal Ghazi) as its brand ambassador, which made some ground for its View Max series; however, it didn’t manage to bring success as the company wished, so they left the market again.

What are the current efforts by QMobile to enter the local market?

• Deal with Enercom:

As per a credible source, QMobile has forged a deal with Enercom, which is a local mobile manufacturer in Pakistan. It implies that the company is planning to start assembling its mobile phones in the country again, which also hints at its ambitions of making a big entry into the market. Moreover, the source informed us that they are planning to make a grand launch after Eid.

• Social Media Campaigns:

The social media campaigns on the official page of QMobile also show that the company is ramping up its digital marketing activities to become fully active in the Pakistani mobile phone industry.

• Re-hiring of the former marketing team:

The source has also informed us that QMobile has also rehired its old marketing team. The whole team was working with another smartphone company and after confirmation of QMobile’s re-entry into Pakistan, they decided to join their old employer. It is also a strong indicator that QMobile is going to re-enter the market with a bang.

QMobile’s journey mirrors a resilient attempt to regain its position in the Pakistani mobile phone market. After dominating the market and facing setbacks, the company is committed to a strong comeback. The company’s strategic moves, such as partnering with Enercom, reviving its marketing efforts through social media campaigns, and reassembling its veteran marketing team, signal a comprehensive approach to regaining its market share.