Telenor Pakistan, the 2nd largest mobile operator in Pakistan, having around 38 million subscribers, has recently started releasing its TVC campaigns to promote its “Balance load ke saath saath ab mood bhee hojai recharge jub milega muft MBs, SMS ya minutes ka tohfa” offer. Yes, now Telenor users with the very first recharge of the day can get free extra minutes, MBs of internet or even SMS.
The TVC series is compiled of 3 adverts that is promitng same message each time of free recharge. The idea behind the campaign is that with free recharge, the mood also gets energized as we always love to have free balance.
Telenor Recharge TVC: An Effort to Revitalize Your Mood
Let’s watch Telenor Recharge TVC first and then read our review in the following section:
The set of three TVCs convey same message of “free recharge” to the user but each time with a different yet convincing story-line.
Somehow these adverts could be produced more effectively than this; but still the three selected backgrounds focuses on experience of high, middle and lower class families when they get free recharge.
The actors and music has incorporated well to the idea entire theme of campaign.
The Team Behind Telenor Recharge TVC:
- Agency Name: Adcom Leo Burnett
- Production House: Big Guns
- Director: Aniq Ernest
- Art Director: Fawad Awan
- Line Producer: Back 2 Back