On Tuesday, Uber revealed that it appointed Jeff Jones, chief marketing officer for Target Corp, to administer the majority of its international operations. Jones will be president of ride-sharing at Uber. He will be organizing local Uber amenities in every city, along with advertising efforts and customer support.
Uber Appoints Jeff Jones as President to Lead Global Operations
The hire highlights efforts by Uber, which has turn out to be the leading on-demand ride service, to augment its standing and brand. Since 2009, the company has bellicosely extended to over 450 cities.
Jones joined Target in 2012 to revitalize its brand and is attributed with renovating the retailer’s marketing determinations. He headed campaigns counting #MoreMusic, under which Target affiliated with singer Gwen Stefani for a live. Before that, Jones led marketing for Gap Inc and worked for Coca-Cola and promoting firm McKinney.
“Jones has a strong track record of driving the narrative around Target’s brand and will now try to do the same for Uber.”
Said Mike Mannor, associate professor at the University of Notre Dame’s Mendoza College of Business.
Uber CEO Travis Kalanick, revealed in a blog post that he met with Jones in February and “within no time we were discussing how Uber could increase its standing.”
Kalanick said he desires to support Uber’s marketing tasks more thoroughly with individual city operations. To position more emphasis on customer service.
Jones’ employing symbols a change for Ryan Graves. He stayed at Uber since 2010 and ran the company’s maneuvers and global development. Graves will hand over some of those tasks. But carry on working on Uber’s delivery businesses. Comprising UberEats and UberRush, as well as other projects, Kalanick informed.
Uber’s global operations extent dozens of countries and around 1.5 million drivers. It promotes, markets and operates the Uber mobile app. That permit users to endure a trip request.