Corporate Social Responsibility refers to the social work a business supports or initiates to help establish a better society. It has become much of a trend lately. Companies are built to generate profits and make revenues then why do companies invest in social work?
Firstly, through fulfilling its corporate responsibility, a company gets nationwide recognition even outside its target market. Also, the company doesn’t let pass its initiative go unnoticed and makes sure that people talk about it so, indirectly this may be viewed as a promotion tactic.
Secondly, what is more, important to a company than ‘Customer Opinion’? And what can be a more favourable opinion than being the ‘generous’ ‘well-wishers’ in the eyes of society? People tend to buy from brands they trust. They may also be willing to invest an extra fortune if they know that part of it may be utilized to support a bigger cause.
Through fulfilling its corporate responsibility, a company gets nationwide recognition even outside its target market
Thirdly, most of the employees seem to be more loyal and dedicated to a firm that makes them feel being a part of something big and prestigious. Another thing that compels the companies to fulfil their corporate responsibilities is that it gives them the opportunity to meet and develop business relations with competent and new talent. Thus, provide a gateway to upgrade and progress all the time. While sometimes, giving back to society is the only reason behind the social initiatives of a company.
Corporate Responsibility is a two-way road. Its fulfilment gives rise to a success wheel that involves the community and the brands, both benefitting from each other and helping one another grow better and faster.
The Mobile World has already been contributing a lot in making the world a better place and Mobile Operators at the core to this industry thus their support for greater causes leads to the greatest impacts and is always appreciated and proves to be fruitful.
Corporate Responsibility is a two-way road. Its fulfilment gives rise to a success wheel that involves the community and the brands, both benefitting from each other and helping one another grow better and faster
We expect wonders from these companies as they take along the society while ascending the heights progress. Here are some of the key initiatives taken by the mobile operators for the betterment of our society.
Telenor is one of the leading mobile operators of Pakistan. The company recently revealed its Sustainability Report 2017-18 wherein is the company’s revolutionary efforts towards building Pakistan stronger, both socially and economically.
Telenor proved to be a great employment opportunity for Pakistanis, offering 1,600 direct and 220,000 indirect and induced job opportunities.
They then initiated programs like ‘Naya Aghaaz’- A women empowerment program to support women gear-up who has been on a career break whereas,‘Open Mind Pakistan’ is flagship training program for the differently-abled people.
Telenor also joined hands with UNICEF Pakistan to promote digital birth registration through which every child born may get an identity and possibly basic necessities of life. 580, 000 children have been reported of being registered from 5 districts of Sindh and Punjab.
Telenor also joined hands with UNICEF Pakistan to promote digital birth registration through which every child born may get an identity and possibly basic necessities of life
They further extended their generosity to Agricultural wellbeing of Pakistan by introducing several programs like ‘Khushaal Zamindar’, ‘Khushaal Angan’, ‘Khushaal Mawaishi’, ‘Khushaal Sehat, etc. All intended to upgrade the village life and agricultural industry in Pakistan.
Telenor’s ‘Safe Internet and School Outreach Program’ And ‘iChamp 2’ helped 450,000 school going children to learn about the safe and constructive use of the internet that later extended to 1,800 underprivileged schools
Telenor’s ‘Safe Internet and School Outreach Program’ And ‘iChamp 2’ helped 450,000 school going children to learn about the safe and constructive use of the internet that later extended to 1,800 underprivileged schools across Pakistan guiding 630,000 students. It was indeed a much-needed initiative as the world progresses further into the era of connectivity and the internet.
Telenor didn’t ignore the environment protection either; it has been struggling to cut down the energy consumption and going GREEN. For which they increased the total number of solar sites by 51% in Pakistan over the last two years!
Ufone has opted for a different approach to play its part in social welfare. Such as ‘Khana Ghar’ a Karachi based program by Parveen Saeed which aims to provide suitable meals for Rs.3 only to the needy.
Ufone has opted for a different approach to play its part in social welfare. It has been supporting various programs initiated by the people
Another Program ‘Operation Eid Child’ by Sharmine Aziz has been supported by Ufone which aims to collect and provide children with gift hampers near Eid. Umer And Danial from Peshawar initiated ‘Dewar e Meharbani’ where things of primary use may be kept in order to be utilized by those in need. This gesture was aired by Ufone to show its support and promote social work.
Ufone joined hands with PLAN International for the establishment of a Thalassemia Centre in the District Headquarters hospital in Vehari
Moreover, Ufone joined hands with PLAN International for the establishment of a Thalassemia Centre at the District Headquarters hospital in Vehari.
In the field of Medicine, Ufone also has been a generous donor for The Kidney Centre in Karachi. Ufone has also been working on ‘Child Health Care’ for which they revamped the PAEDS ward at Polyclinic Islamabad and bought it up to the level of any private institute.
‘Ocean Welfare Organization’ By Syeda Afnas Ali Shah is an NGO aimed to support the footpath education system. It has 2,500 children onboard being educated in the most explicit manner.
Ufone recently supported the cause by purchasing media space on television channels and digital media throughout Ramzan so that it can spread its message to a wider audience.
Jazz started its ‘Awareness Programs’ to educate the common public about Road Safety. And in collaboration with Shaukat Khanum Memorial Hospital, it also led an awareness campaign on Breast Cancer.
Jazz ran a profound Charity Campaign in the month of Ramazan in collaboration with Pink Ribbon Pakistan, Shaukat Khanum Memorial Cancer Hospital and Research Centre, and the Layton Rahmatulla Benevolent Trust.
In collaboration with Shaukat Khanum Memorial Hospital, Jazz led an awareness campaign for Breast Cancer
Besides volunteering and fundraising, the campaign encouraged people to collaborate and bring about change for the betterment of the community.
During the severe heatwave that hit Karachi, Jazz arranged Heat Camps to provide shade and cold water to the passers-by. In addition to this, Jazz initiated a program for digital awareness in which it set up 11 ICT labs in schools and provided the opportunity of Digital Learning to over 2100 students.
Moreover, Jazz supported 11 Digital Start-ups at the LUMS Entrepreneur Centre with USD 45,000. Jazz aims to empower youth through technology by proving innovative Digital and Financial Solutions to ensure business continuity.
Jazz initiated a program for digital awareness in which it set up 11 ICT labs in schools and provided the opportunity of Digital Learning to over 2100 students
Jazz’s role in promoting education in the country is also quite commendable. In collaboration with GuarantCo, Jazz started its ‘SMS Based Literacy Program’ through which they educated 10,000 rural women.
During 2010 to 2013 disastrous floods in Pakistan, Zong launched its ‘Disaster Relief Drives’ and provided relief goods to around 4,000 affected families.
Zong initiated its Employees’ Volunteer Program under the banner of “A New Hope” aligned with the brand’s philosophy of “A New Dream”
In the field of education, Zong signed the Memorandum of Understanding (MoU) with LUMS in order to develop a state-of-the-art 4G research lab at the university. This made the HEC Digital Library available to all the students nationwide.
In addition to this, Zong actively participated in youth development initiatives like Islamabad Model United Nations, 10th Young Leaders’ Conference and on-campus activities in Isra & NUST Universities.
Zong initiated its Employees’ Volunteer Program under the banner of “A New Hope” aligned with the brand’s philosophy of “A New Dream”.
It aims to produce at least 2,000 hours of volunteered social work annually towards different aims covering the areas of Environment, Education and Disaster Relief.
Another interesting thing Zong has done for the Pakistani people is the launch of a full 3D tour of Quaid-e-Azam Muhammad Ali Jinnah’s birthplace; Wazir Mansion, Karachi on its website. It allows a life-like experience of visiting the preserved beauty with details as minute as Quaid’s wardrobe present.
Corporate social responsibility helps build trust, raise awareness, and encourage social change.
Although there are tens of thousands of companies doing their part, large global corporations’ efforts have far-reaching results that can impact major world issues from hunger and health to global warming. But it’s not the size of the company that matters; it’s the gesture and its impact that makes the real difference.
It is great to see that our mobile operators understand the importance of social responsibility and are showing the human side of their corporation by playing an active role in building a better and stronger society
It is great to see that our mobile operators understand the importance of social responsibility and are showing the human side of their corporation by playing an active role in building a better and stronger society.