Facebook the world’s leading social media network reached 1.59 billion users today and crumpled the street’s appraisals in its Q4 2015 incomes with $5.841 billion in revenue and $0.79 earnings per share. It has increased as compared to last quarter $4.5 billion in revenue and 1.55 billion users. Even with Q4 being the holidays, that 29.8% QoQ revenue growth is spectacular, and it’s up 51% vs Q4 last year.
Facebook Announces its Q4 Result with 1.59 billion Users
Mark Zuckerberg shared this result in his Facebook post:
“We just announced our quarterly results and shared an update on our community’s progress to connect the world. Our community now has more than 1.59 billion people. More than 1 billion people use Groups. Almost 1 billion people use WhatsApp. More than 19 million people who previously had no internet access are now connected through Internet.org.“
Facebook’s monthly user count increased a bit slower at 2.58% quarter over quarter from Q3’s really strong 4.02% growth. It reveals Facebook is striking saturation in some markets but still has space to grow in many emerging countries. Facebook’s daily active users reached 1.04 billion compared to 1.01 billion in Q3, up 2.97%.
Mark Zuckerberg also released a swing of new stats during the Q4 Earnings call:
- 100 million hours of video watched per day
- 1 billion users on Groups
- 80 million users on Facebook Lite
- 500 million users on Events
- 123 million events created in 2015
- 50 million small and medium sized business on Pages
Analysts projected Facebook would witness $5.37 billion in revenue and $0.68 EPS, meaning Facebook rumpled estimates. Facebook acknowledged that video is pushing engagement and time spent on its properties. Facebook perceives 8 billion video views a day from 500 million users, which extents to 100 million hours of time consumed watching videos each day. This enables Facebook to slide video ads into the News Feed and its Suggested Videos winder that appears when you finish watching another.
Facebook also just revealed that it’s extending its mobile ad network from apps to mobile websites, which could further lift revenue without Facebook requiring to display more ads on its own properties.