Google to Update Policies to Prevent Undesirable Content. On Monday, the tech-giant Google apologized for letting ads to come with abhorrent videos on YouTube. High-profile firms like Marks & Spencer and HSBC removed advertising for British markets from Google sites.
Alphabet’s Google revealed a review of the problem on Friday, while it excused on Monday. And said on Tuesday that it had updated its policies to give advertisers more control. The company also added that it worked hard to monitor the 400 hours of video uploaded to YouTube each minute.
Google to Update Policies to Prevent Undesirable Content
The company also said that it would appoint more staff and hasten the process of removing ads from hateful and offensive content. In order to stop attacks on people based on their race, religion or gender.
In a blog, Philipp Schindler, Google’s chief business officer revealed,
“We believe the combination of these new policies and controls will significantly strengthen our ability to help advertisers reach audiences at scale, while respecting their values.”
He further added,
“So starting today, we’re taking a tougher stance on hateful, offensive and derogatory content.”
The British government has suspended its advertising on YouTube. It has done so after some public sector ads appeared next to videos carrying prejudiced and anti-semitic messages, inciting a flood of notable companies to follow suit.
Google apologizes to ad clients for YouTube content fiasco
UK is the leading market for Alphabet Inc’s Google outside the United States, generating $7.8 billion mostly from advertising in 2016, or almost 9% of the US giant’s global revenue.
“I would like to apologize to our partners and advertisers who might have been affected by their ads appearing on controversial content.”
Google EMEA President Matt Brittin said at the annual Advertising Week Europe event in London.
A Marks and Spencer spokesman also said that:
“In order to ensure brand safety, we are pausing activity across Google platforms whilst the matter is worked through.”
The cut off is the recent rift between advertising companies and the internet giants. That have developed dominant positions in digital advertising. By not only providing facilities to huge audiences but also the ability to apply their user data to make ads more targeted and applicable.
For advertising groups like WPP, internet firms are both a client and a challenger. Whereas customary media groups such as newspapers and general online news publishers have to compete with them for online dollars.