Research, innovation and market segmentation have been Huawei’s strategies to gain ground in a market as competitive as the technology. In 2014, the global shipment of Huawei smart phones reached 75 million units, with an increase of 45%. In the first quarter of 2015, Huawei sold 17.5 million smart phones; the shipment target of this year is 100 million units. Huawei now is acknowledged as the world’s fourth largest influential Smartphone manufacturer. The mid-to-high end Smartphone market will be continually influenced by Huawei.
Huawei, founded in 1987 in China has achieved a turnover of US $ 12.2 million in 2014, representing an increase of 30% over the previous year. The marketing of units around the globe also rose 45%, reaching 75 million in the same period.
Director Devices, Huawei Pakistan believes that Huawei has little to envy from Apple, which has set many trends in the market, because Huawei has the potential to achieve highest market growth rate in the sector.
The increase in the growth rate and market success Huawei has achieved due to the development, supply chain and marketing strategies, the company has implemented and Huawei deserves the recognition as the fourth most influential manufacturer in the world.
Mr. Bruce expressed that Huawei aims to come closer and closer to the target audience, the most recent case is the Mate 7 which is aimed at the users who need a safety device through the fingerprint sensors. He said:
We do not just solve the ordinary problems but think of the infrastructure equipment and we have much to offer in the industry. In the past five years the company has developed its capacities to address different markets.
This has certainly helped Huawei in getting to competition with technology titans: Apple and Samsung. Definitely one of the greatest interests of Huawei smart phones is and will be to continue betting on medium and high range.