“World Leaders on Facebook” released by Burson Cohn & Wolfe gave some facts and figures. Surprisingly, Indian Prime Minister Narendra Modi became the most liked leader globally. He even topped US president Donald Trump when it comes to popularity on Facebook. This strange news was revealed by a study which said that he has 43.2 million followers, which made him the World’s Most Followed Leader. However, Trump rules Twitter and is placed in the second place with 23.1 million followers.
Here is the World’s Most Followed Leader
From the last 14 months, Facebook page of trump had the most number of followers., almost twice as much as Modi has now. No doubt, Modi always the use social media platforms actively to engage more people.
However, having many followers doesn’t mean that people like that particular figure. Previously we came to know that Indian Prime Minister Narendra Modi has been accused of spying on his citizens through his office’s official smartphone app. This was revealed by main opposition Party while accusing each other of using social media dirty tricks to mine and share followers personal data. Rahul Gandhi accused that Narendra Modi is Spying on Indians and building a personal database.
Facebook has become the key platform for world leaders and governments to engage with voters, supporters, and citizens. As of March 15, 2018, all pages of world leaders combined had a total of 309.4 million followers. Since 1 January 2017, they have published a total of 536,644 posts which have garnered close to 900 million interactions.
Pakistani leader couldn’t make it this time. Maybe they are not active on social media.
Social media has swiftly become one of the most powerful platforms in the world used for marketing, networking, and social interaction. With billions of users across the planet and several social media websites, it is nearly impossible to mitigate the huge impact that these internet services are creating in our lives. Like other well-established modes of information broadcasting like TV, radio, and newspaper, social media has also become an important tool for molding public opinion.