Almost 130 million mobile phone users in Pakistan make calls to connect with other people. But many of the subscribers use it as a tool to get a return call from their superiors.
Miss Call in Pakistan is Still in Fashion Despite Cheap Calling Tariffs
A missed call is actually the most essential communication tool between the rich and the poor. It does not divest the mobile operator of profits.
It is because a return call is generally made by the person who received the missed call. Majority of mobile phone users are poor, making less than Rs. 7,000 and they cannot afford to make mobile calls.
Drivers and maids call their employers and disconnect. The owner calls back, thus effectually moving charges. In Pakistan the low earning mobile subscribers are mostly on prepaid plans.
Unlike the post paid subscribers, they have limited talk-time. Users do not have smartphones or WiFi facility as well through which they could communicate by using apps like Whatsapp or Viber. Feature phones are mostly used for missed call.
This is predominantly a developing markets wonder because incoming calls and inbound SMS are free of cost. Consumers spend less time on the internet as it’s costly, and diffusion of mobile internet has generally been on the low side.
Corporate sector in Pakistan has started boosting its consumers to place missed calls, so their representatives can call back. The call centers functioned from distant areas are still in trend where a caller can place a toll free call.
Nevertheless, the trial of finally connecting with the apprehensive department residues a problem. As it might take almost 10-20 minutes to get the exact person on line.
The extensive use of missed calls in emerging countries can be endorsed to a horde of aspects. The factors are that there is no cost connected with making a missed call; it’s easy and fast; it’s the simplest call to action and it’s unanimously understood and recognized.