Selfie expert smartphone brand, OPPO has marked international women’s day with a campaign named ‘Dare to be the Real You’ celebrating the success of women in all walks of life. This campaign pays homage to women who play pivotal roles in society and contribute towards progress of communities in a multitude ways. The talented sports analyst and anchor, Zainab Abbas shared a short video clip sharing a powerful message to show redefined perception of women in the male dominated arena of sports journalism. OPPO Celebrates Women’s Day with a powerful message ‘Dare to be the Real You’.
‘Dare to be Real You’ campaign encourages women to break barriers and overcome hurdles that they face along their way to success.
OPPO Celebrates Women’s Day with a powerful message ‘Dare to be the Real You’
Mr. George Long, CEO of OPPO Pakistan shared a heartfelt message,
“OPPO believes that companies, just like countries cannot be successful if they do not deem men and women to be equal and do not cater to both equally. Uplifting women and ensuring they are given the same opportunities as men is of utmost importance to our company and for that we’ve initiated a campaign ‘Dare to be the Real You’. A woman is a full circle and has the power to create, nurture and transform the society as well as their workplace.
In her video message, Zainab Abbas shares,
“I love cricket. There are no two ways about it. Despite how most people choose to be little women who aspire to be a professional in the sports industry, I have been stubborn and often fearless about my passion for cricket. The journey to becoming one of the very few female sports journalists in Pakistan has been the best experience of my life. Never have I let the ‘Log kya kahein gey’ mind-set stop me from achieving that I set my mind on. And do you know the reward for my relentless dedication to my dreams? I love who I am and what I do. So this Women’s Day I just want to send out a heartfelt reminder to all the women to do one thing: Dare to be yourself. Just be you, girls! Because that’s the best, most beautiful version of yourself! I dared to be the real me! Will you?”
OPPO is a strong advocate of gender equality and promotes talent regardless of gender bias. The idea is not to treat women in a special way but to treat them as equals and without any stereotyping. OPPO takes pride in encouraging gender diversity at the workplace and firmly believes that women have the ability to perform with equal skill and success in virtually all spheres of life.
OPPO is an ever-evolving global smartphone brand dedicated to delivering customers with the most extraordinary experience through innovative technology, meticulous design and camera expertise. For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
In line with its deep insight of young people’s behaviour, OPPO first launched selfie-focused smartphones in 2016 – Selfie Expert F series in Pakistan. Its first batch of products received a warm welcome and the brand leads the trend in the industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. By now, OPPO provides excellent smartphone photography experience to more and more young people around the world.