Smartphone shipment hits the record of 230 million in Q2 2013
Strategy Analytics is a global organization with analysts, who conduct primary research and manage consulting projects with a high degree of control and, as a result, impeccable data integrity. According to a recent research by Strategy Analytics the shipment of smartphone has jumped from 156.5 million to 229.6 million (Q2 2012 – Q2 2013).[blockquote cite=”Neil Shah, senior analyst at Strategy Analytics”] The smartphone industry’s shipment growth rate, which is higher today than a year ago, is being driven by surging demand for 4G models in developed regions like the US, and 3G models in emerging markets such as India.
The report also mentioned the fact that the Samsung holds the 56% of smartphone shipment and it confidently claims 33% market share in Q2 2013, which is 2X more than Apple. The global smartphone market share of Apple is 14% and this is considered at its lowest level since the second quarter of 2010.[blockquote cite=”Neil Mawston, executive director at Strategy Analytics”] The current iPhone portfolio is under-performing and Apple is at risk of being trapped in a pincer movement between rival 3-inch Android models at the low-end and 5-inch Android models at the high-end
In Q2 2013, the global shipment of LG reached to 12.1 million units and the main reasons for LG’s success are the popular models i-e LG Optimus and LG Nexus. The Chinese suppliers are also strong competition for the smartphone industry as ZTE shipped 11.5 million smartphones and it claims a market share of 5% market share in Q2 2013.[info]In Q2 2013:
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- Samsung holds first position in market share
- Apple is at second
- LG stands in third spot
- ZTE and Huawei to grab a 5% market share
- Nokia still continues to struggle as its shipment fell from 83.7 million to 61.1 million (27%)
This was the latest report on the growth of mobile phone industry by Strategy Analytics.