Surprisingly OPPO Secures No. 1 Position in Chinese Smartphone Market but Badly Failed in Pakistan. International Data Corporation (IDC) has released its updated “Asia/Pacific Quarterly Mobile Phone Tracker” while highlighting some interesting states of the region. The survey has outlined OPPO as the leading smartphone vendor in the Chinese market. OPPO has shipped some 20.1 million units of smartphones and gained a market share of around 17.5% in Q3 of 2016 while surpassing Huawei.
This rise of OPPO can be marked as the most dramatic one historically as the company has increased its shipments more than double. Also the market share of the brand has increased as it shipped 9.8 million units in Q3 2015 with 9% market share at that time.
Surprisingly OPPO Secures No. 1 Position in Chinese Smartphone Market but Badly Failed in Pakistan
Previously, Huawei was the market leader but in Q3 2016 it only observed 5.1% growth and lost its status to OPPO and vivo. Huawei shipped 18.0 million units in China and secured third position with 15.7% market share.
Three Revolutionary Stages of Chinese Smartphone Market:
The report highlighted 3 main growth stages of Chinese smartphone market:
Chinese Smartphone Market Before 2014
Market Leaders: Samsung, Lenovo, and Coolpad
Chinese Smartphone Market Before During 2014-2015
Market Leader: Xiaomi as it entered the e-commerce competition by selling its smartphones online via its sales
Chinese Smartphone Market Before in 2016
Market Leader: Online selling of smartphones became the old tactic for grabbing market as other bands also entered the competition hence, OPPO and vivo raised due to their skills in offline channels. The strengths in advertising and marketing also helped vivo and OPPO to secure this position in 2016 Q3 in the market.
IDC said that OPPO had not achieved this success just in overnight rather many factors had contributed to the rise of brand. Xiaohan Tay, the Senior Market Analyst at IDC Asia/Pacific further elaborated that:
“Back in the earlier years when vendors depended on operator subsidy to grow, OPPO was clear in its direction and focused on expanding its offline channels. It also had key strengths such as its VOOC fast charging technology and in the elegant design of its phones. This, coupled with its aggressive marketing tactics, helped it succeed in the market.”
OPPO in Pakistan:
OPPO entered in Pakistani market with very aggressive marketing strategies in 2015. But unfortunately it did not grasp maximum shares as it did not understand the trend of Pakistan’s smartphone market and more importantly the needs of consumer. OPPO has not launched any good specs smartphones in the range of 10-15k that is why only after few months its popularity becomes highly effected. There are some other reasons too that have contributed in failing OPPO in Pakistan.