Twitter Partners with Pepsi to Launch Brand ‘stickers’

Twitter announced the launch of Promoted #Stickers as a new marketing tool for brands. Twitter Partners with Pepsi to Launch Brand ‘stickers’. Pepsi will share nearly 50 custom stickers across 10 markets for fans to use as part of their global PepsiMoji campaign.

Twitter Partners with Pepsi to Launch Brand ‘stickers’

“Starting today, brands can create and promote custom stickers for anyone on Twitter to use,”

Twitter’s Head of Product, Brand & Video Ads, Ilya Brown said:

“A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging. Promoted #Stickers represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.”

As a launch partner, Pepsi has been allowed 50 stickers that will be available in ten markets. Promoted #Stickers represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.

“The ‘Say It With Pepsi’ campaign has helped consumers around the world express themselves using our proprietary set of Pepsi emojis and we’re truly taking it to the next level with this partnership with Twitter,”

said Brad Jakeman, president PepsiCo Global Beverage Group,

“By allowing people to add our emojis directly to their photos, we’re giving fans a whole new way to engage. If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation.”