Twitter Plans to Kill Off Vine. Twitter acquired Vine in 2012 for $30 million. Vine had to contest with similar video sharing platforms such as Instagram, Snapchat and Mobli. The app permitted users to make six-second videos that could be published and shared in public.
But now Vine’s parent company is looking to give up control. Twitter released a statement on Thursday that the company is thinking to kill off the Vine app ‘in the upcoming months’. Though the app is being killed, Twitter is not killing the platform completely. As all the Vines will still be on their website for the time being.
The official statement revealed,
“We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made.”
Twitter Plans to Kill Off Vine
Following are some of the reasons why Twitter won’t let anyone save Vine:
Twitter can reserve all the prevailing Vines, so tweets and inserts with them don’t go deceased. However if somebody else retained it, they might halt or delete the archive.
There’s excess brand peril involved if someone else owned a product everyone links with Twitter. With Vine’s traffic so low at the end, the sales progression might have been too expensive. And diverting to Twitter to make the little cash it got back worth it.
If it did sell for a low price, it would embarrass Twitter by implying it was anxious for the cash just to keep the lights on.
As Vine’s account system was bootstrapped off of Twitter, marketing it might give the new holder too much capability to duplicate Twitter’s elementary user display and form a contending product.
If someone else bought it and made it more prosperous, it would exhibit the incompetence of the Twitter management. And their inability to hitch Vine’s potential
By exterminating Vine rather than permitting someone else to blow new life into it, Twitter tingles the reliance and interactions it built with millions of users, and particularly the star content makers. Reviled video creators will fly to Twitter’s communal entrants and become supporters for Instagram, Snapchat, Musical.ly and YouTube.
Lastly, Twitter might want to concentrate on news. And much of Vine wasn’t news. However when people want to get a quick clip from a discussion, or sporting event, they may help propagate some other facility with informative motivations because Twitter let Vine fade. Twitter has also announced to cut back 9% of its workers, which makes it obvious that where the layoff is coming from.