Facebook’s Instant Articles Now Supports 360 Photos & Videos

Facebook’s Instant Articles, the layout that exhibits publishers’ content are about to get more cooperative. The social network tech-giant announced that these articles will now support 360 videos and photos. Which means publishers will have 360 content in-line, which users can steer by rotating their mobile device, or tapping and dragging. Facebook’s Instant Articles Now Supports 360 Photos & Videos.

Facebook’s Instant Articles Now Supports 360 Photos & Videos

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Facebook’s News Feed introduced 360 videos last year and 360 photos came this June. Both technologies deliver a different way of discovering a scene in a more immersive way, on both mobile and web. Since then, these have been popping up across users’ feeds, providing VR-like experiences where you can slant and rotate your mobile phone to witness more of the act. At present, 360 photos and videos have been implemented by foremost publishers and news media to augment their reporting and other shared content.

Now, Facebook will let journalists and other content makers include 360 videos and photos right in their Instant Articles as inline content. When a user sees the media in the story, they can start interacting immediately with the photo or video by angling, clicking or dragging.

You can view examples yourself by searching for Instant Articles on your smartphone. First heading to the Instant Articles Verified Page in the search results, then tracing the stories from the publishers.

Editors may also be able to insert the 360 photo or video from somewhere else on Facebook into the post. But then a question comes whether or not that content could hold back their normal website or mobile site.

Obviously, slowness wouldn’t be a problem for the Instant Articles that come on Facebook. But regardless of the fact that many people today get their news on Facebook, publishers still have a bond. It is their responsibility to make sure their site executes well and is usable by a bigger audience.

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