Influencers Get Nervous on Instagram’s ‘Hiding Likes’ Test

Zainab SaeedLast Updated: Nov 11, 2019

A few days ago we came to know that Instagram is testing a new feature of ‘Hiding Likes‘. That will not allow the viewers of the post to see how many likes it has received. The number of “Likes” that a particular message gets is hidden from everyone but only the creator of the post can see. However, influencers on the Instagram are bit nervous on this move as they think it can bring a defame to them.

It has been reported that Influencers with 5,000 to 20,000 followers are now experiencing their “Likes” decline 3% to 15% depending on the country being tested. It has been noticed that in many countries, subscribers of social media are more apt to “Like” a post if they know others also “Like” it.

Influencers Get Nervous on Instagram’s ‘Hiding Likes’ Test

It seems that it will become a lives and dies situation for influencers if Instagram makes the hidden “Likes” a permanent feature as it will affect influencers to a great extent. However, Instagram is in testing phase yet and there is also a possibility that it might drop the idea if the testing determines that influencers are losing their followers due to number of likes because the platform does not want to have a large number of influencers leave for another social media service.

However Instagram CEO Adam Mosseri revealed:

“The idea is to make the platform less competitive, producing a lower amount of anxiety for members. The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they love and things that inspire them.”

So hiding the number of likes, on another hand, can bring the anxiety level down among the youngsters who are more conscious about the number of likes.

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Zainab SaeedLast Updated: Nov 11, 2019