How Does A Mobile App Win Over Competition?
Despite a small percentage of mobile users in Pakistan, the app development provides room for experiment and leads to substantial downloads over a period of time. Only recently has this trend sprouted in Pakistan where online businesses have started to develop mobile apps to boost their business. Now the way in which these apps are developed and used is not simple. There are three ways a mobile app is categorized and developed according to their functions; Native, Web and Hybrid.
All business practices are in contrast with each other and require unique roadmap to build its online presence. Facebook is a case of online success which had its mobile app built on Hybrid functionality. Hybrid apps are cheaper and built easily however, in need of optimization one will have to work substantially over its adaptation. Being built on single core like Hybrid, Facebook app has been able to multiply its functions over the time.[blockquote cite=””] There is exception to few cases when a certain coding is important for feature flexibility. Nonetheless, a mobile app’s success does not depend on the way in which it is coded. An app, in order to gauge its success, should win over the following basics: [/blockquote] [error]User Interface [/error] User interface isn’t only about the vibrant colors on tabs and bold fonts for easy read. It defines the performance of your app in one look. An app operates on minimal tabs, provides greater accessibility by laying out everything on the screen for you to choose. From a customer’s point of view, an app should facilitate simple direction to wander deep, all the while performing on high speed. [error]High Speed Performance[/error] We have been through stages where mobile apps begin to lag after a period of time. Regular crashing and freezing is why several apps are removed as compared to their competitor apps. Since food industry has taken a new turn in Pakistan by going digital, we have foodpanda.pk mobile app as a particular case of high speed performance. Contrary to popular belief, food ordering apps have a high scope in Pakistani market. Foodpanda app currently caters 64% of online orders which is a number significant enough to speak of its success. [error]Prompt Customer Support[/error] The idea of customer support with app sounds vague in Pakistan for people generally do not wait to resolve their issues with an app; they simply remove it. Even then, a strong customer support at back-end will somehow find its way to identify troublesome areas with slumping download rates or reduced usage of their app. A number of businesses are working on leveraging with their app customer support program. [error]Timely Adaptation[/error] It is common for apps to freeze crash or lag however, if it continues to happen regularly, you wouldn’t consider much replacing them. That is when some practices come in handy. Regular debugging and system updates help mobile apps achieve as many downloads as that of Facebook, YouTube, Instagram etc. [error]OS Compatibility [/error] Nothing puts off a customer more than not being able to run an app on his mobile device properly. “We live in a diversified market where people have smartphones ranging from 10k to 85k. These smartphones run on different versions of operating system. Now you wouldn’t want your app to be used by only a percentage of people out there would you? Focus on OS compatibility”, says Basit Saeed, a Software Engineer.