Evan Spiegel, the CEO of Snapchat announced in a video that the company has redesigned app to keep friends and professional content separate. In Other words the company plans on separating social with media. Snapchat Redesigns its App to Separate Social from the Media.
The company will now separate posts from user’s social circle and from those sent by publishers and content creators. This will simplify navigation and will attract new users.
Snapchat Redesigns its App to Separate Social from the Media
Snapchat is actually famous for their messages that disappear after seconds. The company is trying to overpass other social media giants like Facebook and Instagram by introducing new features.
Spiegel announced that:
Separating social from media has allowed us to build the best way to communicate with friends and the best way to watch great content – while addressing many of the problems that plague the Internet today
Snapchat revealed that the redesign will help users to see chats and stories from their social circle by swiping left from the launch page. By swiping right, it will show posts from publishers and content creators.
Spiegel also announced that Snap is trying to build more tools for users so that they can share content beyond their friends. It will same as public broadcasting on Instagram and Twitter.