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WhatsApp Drops Subscription Fee & Moves Monetization Focus to Business

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WhatsApp Drops Subscription Fee & Moves Monetization Focus to Business

Co-founder and CEO of the firm Jan Koum announced that WhatsApp will not charge the users  for subscription, instead it will focus on “commercial participation”. The idea is to improve communication between the Consumers and Businesses; which will include options like:

  • Airlines sending notifications of their flight delays to the travelers
  • Banks asking clients to confirm their identity following any unusual card activity
  • Making restaurant reservations etc

WhatsApp Drops Subscription Fee & Moves Monetization Focus to Business

Mr. Koum said that:

“WhatApp wants to make communication with businesses just as easy for users as it has done with family and friends. However, the strategy is in its very early stages and for now the company is just communicating its intentions, he added, clarifying that the app maker does not intend to put ads into the app, and will work to prevent spam.”

He further explained that:

“Thanks to Facebook, which bought the company two years ago, WhatsApp has been able to focus on growth and making its product work better rather than work on a subscription model, and decided to do away with it completely because “it didn’t work that well.” It’s hard for people to pay, especially if they don’t have credit cards or bank accounts. We don’t want them to think their communication with the world will be cut off because of that, as it creates anxiety.”

These statements were made during the DLD conference held in Munich yesterday. Jan Koum in a reply to a question gestured that may be WhatsApp will soon introduce video calling feature.

Also Read: WhatsApp to Introduce Video Calling Feature Soon