Facebook-owned company Instagram is estimated to be worth more than $100 billion. If it would be a stand-alone company, it would have marked a 100-fold return for the app was purchased in 2012.
Also Read: Instagram has Now 1 Billion Users
Instagram has also reached 1 billion monthly active users and in the next 12 months, Instagram revenue will pass $10 billion.
Instagram Is Estimated to Be Worth More than $100 Billion-Bloomberg Intelligence
No doubt, Instagram is attracting new users even faster than its parent site Facebook. In just five years, it will exceed 2 billion users. As Instagram has the young audience, so advertisers are more attracted towards it and are ready to invest. On the other hand, Facebook has a stagnant growth.
eMarketer data cited by Bloomberg Intelligence reported that:
“Instagram could account for about 16 percent of Facebook’s revenue over the next year, up from 10.6 percent last year”
The introduction of Instagram television and IGTV last week will even catalyze the future growth of this app. Most of Instagram’s 2018 revenue growth will still likely come from its newsfeed ads, as the TV platform is still developing.
On the other hand, Facebook shares declined by 3.7 percent to $194.23 as the broader market also declined.
Also Read: Instagram IGTV Let’s You Capture Videos up to an Hour Long
