The Social giant, Facebook is now bringing a new feature that will let Brands and Media Companies o boost engagement with niche groups. The company is giving Pages administrators the ability to create their own groups. As Facebook Pages can now Build their own Special Groups for Fans.
Facebook Pages can now Build their own Special Groups for Fans
The update lets the company move forward with its mission to focus more heavily on groups. In these groups, people can talk and share their thoughts with one another, and also directly interact with the owners of the page.
Chris Cox, Chief Product Officer in a Facebook post said;
“If you are an artist, a business, a brand, or a newspaper, you can now create fan clubs and groups centered around your super-fans.”
With Groups for Pages, people can create their own niche segment where they can discuss specialized topics like music, books.
“You can imagine having a support group for a product with a lot of technical back and forth,”
Facebook product manager Linda Xiong, said.
“So, instead of having a support hotline that only is manned by the company, you can actually introduce a peer-to-peer support. Or you can have another group that’s more about inspirational sharing stories. That’s also relevant for people who are thinking about buying your product or services.”