Google has announced that it is planning to roll out the native ad-filtering on Chrome for mobile and desktop for all the users across the globe. The company introduced this feature back in 2017 but was limited to US, Canada, and Europe. Now the company wants to expand the availability of Google Chrome Native Ad Blocking and has announced that the Web browser will start blocking obtrusive ads on July 9.
Google Chrome Native Ad Blocking to Roll Out for Users Across the Globe
If any kind of woeful ads find on the page, the publishers will be notified via the Ad Experience Report in the Google Search Console. If sites do not respond to the warnings, Chrome will filter out the ads from pages. Google has also confirmed that its own advertising platforms have stopped selling ads that violate the standards.
Chrome’s senior director of product, said:
“As of January 1, 2019, two-thirds of all publishers who were at one time non-compliant to the Better Ads Standards are now in good standing. Further, out of millions of sites we’ve reviewed to date, less than 1% have had their ads filtered.”
It is such a great step taken by Google, as via this company will be able to maintain its standards. Now Company will be able to identify intrusive ad experiences.