Nokia to Re-enter Smartphone business in 2017.Capital Markets Day was held on November 15,2016 for investors. On that event Nokia revealed that 2017 will represent “Nokia brand’s return to smartphones.”
As now the company doesn’t have required manufacturing facilities, Nokia will rope in Finland based company HMD Global, to manufacture the smartphones.
Nokia to Re-enter Smartphone business
HMD Global who bought the rights to launch Nokia phones will reportedly manufacture, sell and advertise the upcoming devices.
HMD Global CMO Pekka Rantala said in a statement :
Nokia is a truly iconic, globally recognised and trusted brand. As the exclusive licensee of the Nokia brand for mobile phones and tablets, our ambition was to find a like-minded agency who grasped both the opportunity and responsibility in bringing a new product range to market.
The reports revealed that brand’s first priority will be a global launch campaign for the next generation of Nokia smartphones, indicating the launch of new Nokia phones in 2017. It will be done by an advertising agency named Mother.
Mother founding partner Robert Saville said:
Nokia is a brand that is known and loved all over the world.We are thrilled to be working with HMD Global as it begins this exciting new chapter for Nokia branded mobile phones.
Nokia is gearing up to re-enter the mobile market with two high-end Android devices with 5.5″ and 5.2″ displays next year. Reports suggest that both all-metal devices will be powered by Qualcomm’s Snapdragon 820 processors, have QHD displays, and run Nokia’s own Z Launcher for Android.
Also Read: Qualcomm Snapdragon 835 is Now Official
Will Nokia Brand become relevant again?
Today, the smartphone market is a deeply commoditized. It’s full of companies struggling with deteriorating market shares. The leaked specs of Nokia’s new devices shows, they will struggle to stand out in crowded market of Android devices. A recent Can-accord Genuity report claims that only the largest two OEMs are selling their devices at a profit. It means that it could be tough to sell Nokia’s devices at premium, high-margin prices.